Making the Change

If you want to make changes on the job, you certainly can follow your own common sense and try on your own or with co-workers. If you want to get more sophisticated, be aware that some social scientists and activists have identified certain strategies that will make it more likely that you will be successful in your efforts. Many principles identified in the selections below are applicable to workplace efforts, though not directly researched or applied that way. - The resource center on Business, the Environment, and the Bottom Line. List several resources for green businesses and practices, job links, and green business news.

Strategies for Change - WWF-UK reports on evidence-based environmental campaign strategies

Tools of Change – Proven Methods for Promoting Health and Environmental Citizenship

Quick Reference: Community-Based Social Marketing — this piece relates to behavioral principles that can be applied to promote sustainable behavior. Suggestions, thus, might be directly relevant to the environmental practices at your job. General principles might also be applicable in other ways. (Note: You must have Adobe Acrobat Reader to open this file.) File from: Fostering Sustainable Behavior

Promoting and managing ethics in the workplace. An article by Carter McNamara.

The Graduation Pledge Alliance is a project of the Bentley University Alliance for Ethics and Social Responsibility."