Dear Pledge coordinators and
community:
I have talked with some of you
in the course of reaching out to
help campus
Pledge campaigns hit their
stride and really make a
difference this year.
There is a lot of skill, energy
and commitment out there!
I wanted to share a few thoughts
about successful Pledge
organizing that
have become clear so far.
1. It's essential to make the
outreach personal -- flyers
alone do not
create changes of heart or
commitment. Peer to peer
outreach -- better
known as talking to your friends
-- is what creates a movement.
2. In many cases, the initial
proposal to the administration,
to integrate
the Pledge into commencement, is
not fully accepted. It can be
useful to
find other ways to work with
senior administration, that they
view as
lower-risk. Bring in an
inspiring speaker on socially
responsible careers
and ask your president or
provost to do the welcoming
remarks. Create an
annual award for an alum who
embodies socially responsible
career values,
and invite a senior
administrator to present the
award. Create a campus
advisory group and get some of
those folks, as well as faculty,
onto it.
3. Think of this as much more
than a stance for the already
committed
activist community. Hunger for
ethical employers is widespread,
and social
responsibility issues are
finding their way into business
classes. One
faculty advisor to a Pledge
campaign belatedly realized that
this topic was
a perfect match for the business
ethics class she ALREADY
teaches. Another
student leader realized that she
could involve her classmates in
the PUBLIC
RELATIONS program in creating
outreach strategies. Look for
opportunities
under your nose.
4. The Pledge is not just a
graduation statement - it's a
device for
sparking widespread questioning
and exploration of what your
life is worth
and what kinds of work
situations fit with your values.
There are probably
dozens of classes and clubs that
would be receptive to an
invitation to have
a Pledge speaker with
discussion, sooner rather than
later in the semester.
5. Finally, involve your career
development center. They love to
be useful
and often have lots of insights
about how to implement the
commitment of the
Pledge.
These are just a few preliminary
thoughts. I have a big pile of
phone
numbers, and copies of
correpondence that many of you
have had with Neil
Wollman. In this outreach
project, I'm dialing you in
fairly random order.
Please feel free to email me
with any specific questions, or
to let me know
best times to reach you so that
I can talk to more inspiring
Pledge
activists and fewer voicemails.
Have a great semester!
Melissa Everett
Executive Director
Sustainable Careers Institute